With so many Social Media platforms available these days, it can be overwhelming to decide which to use for what type of content. So, I’m breaking it down for ya with this Pretty Darn Cute Social Media Guide.
I like to keep things simple. You can take this a step further and narrow it down to time of day based on what google says, but the best way to determine those factors is by analyzing your specific stats. Here’s an article I wrote explaining why you should be using google analytics, if you’d like to do some further reading on the subject. Alrighty, y’all, let’s get to the social media guide below.
pinterest:
pin content related to the content you create. simple, organized boards.
Make it work for you: Pinterest can truly be optimized for any type of business, it may seem as though more visually based brands excel over another, but that’s no longer the case. Create eye catching, clean, simple graphics and you’re golden.
facebook:
conversational topics, video, images.
Make it work for you: If you’re like me, and been around a long time, you likely got started building your social media following on facebook. Because that’s where the majority of my customers follow me, I tend to use facebook more than other platforms. If the majority of your following is elsewhere, stick to using facebook for ads, and connecting with your customers who are on facebook. Videos, and text do better than images in facebook reach as well.
twitter:
short form content, helpful links, interact with customers.
Make it work for you: I’ve never invested any time building a following on twitter, and tend to use it more for personal posts and interacting with other web developers. If the majority of your following is on twitter, utilize hashtags, and interact with your customers daily. I’ve seen people use only twitter to build their brand, it can be a powerful tool when used consistently.
instagram:
behind the scenes photos, new products, launch information, connect to audience.
Make it work for you: I’ve had a love/hate relationship with instagram in the past, and even quit instagram at one point. It’s all about utilizing it correctly. Dig into your follower insights, now that they have business profiles, and really learn your audience. Post for them, not yourself, and you’ll be good to go.
snapchat:
give your readers a look behind the scenes of your day to day life. for fun.
Make it work for you: Oh, snapchat. My kids and I have a blast playing with the various filters. Again, if utilized intentionally AND consistently to build your brand, it can be a powerful tool. Not comfortable in front of the camera? Snapchat probably isn’t for you. You can, however, always post videos of behind the scenes happenings without showing your face.
insta-stories:
a game changer, combine insta audience
with snapchat, behind the scenes stuff
and informative business related
content.
Make it work for you: I’m probably most excited about this semi-new feature of instagram. It’s a combination of snapchat and instagram, and insights are available to business profiles which is super helpful when determining your audiences response to your various types of posts. Try a few things out, personal/business/fun and see what works!
ONE LAST TIP
One big tip for ALL social media platforms, BE YOURSELF. Let your freak flag fly. If you’re a weirdo, be a weirdo. People love it when you’re comfortable in your skin and own it. Not comfortable? Do it anyway. Post a couple of videos and see how you feel. Chances are, once you overcome the fear, you’ll be ALL about it and able to interact with your audience on a whole new level that everyone has fun with. Remember this social media guide is just that, a guide. Have fun with your content, pay attention to your audience and trust yo’self.
Social Media Guide
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Social Media Guide
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