In the Mood – Brains on Fire

I asked our resident design humans to share some thoughts on mood boards and why/how they work:

“A mood board is a visual tool created from gathering a series of images (either printed or digital) used for design inspiration to help convey the essence or theme for a new design project. The inclusion of fonts can be one of the most helpful parts, whether it’s the full font or a partial letter from an old photograph. Creating a mood board helps to create a baseline for the creative process. It’s a starting point that everyone can visually reference and match to in terms of color or a specific image treatment.” – Val

“Mood boards help set a tone with the client. They are a fun and quick way to visualize themes and a very general direction for where we could take their branding / identity. This can be shapes, colors, photographs, existing branding, fonts, etc.” – Josh

“The mind of a creative/artist/designer can be difficult to understand for the left-brained. Mood boards are a way for the “visually impaired” to better understand limitless potential of their brand from a creative’s perspective. To better see what we see, and grasp the rationale behind the solutions we share. Sometimes referencing a simple photo or brand they connect with can turn on lights and create defining moments in the process. Defining moments that exude new trust and confidence from both sides.” – Sean

We recently challenged the team at Brains on Fire to assemble individual mood boards that represent our “personal brands.” Think you can figure out who is who? Check them out and take your best guess. Answers at the bottom of the post. 

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In the Mood – Brains on Fire