Saturday, September 23, 2017

A Desert Island Paradise … and a Great Podcasting Course

A Desert Island Paradise ... and a Great Podcasting Course

On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO.

On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come check them out — with examples ranging from the single word to a well-developed positioning statement.

And on Wednesday, Jon Nastor let us know that his popular Showrunner course for podcasters is open for new students — but only until next Wednesday, September 27. So if you’re interested, get all the details today.

Over on Copyblogger FM, I had a lively talk with freelance copywriter Chris Cooper (no relation to the well-known American actor) about how he made the shift to freelancing, what he thinks new freelancers need to know, and his favorite way to find new clients.

On The Digital Entrepreneur, Sean Jackson interviewed Kendall Guinn to learn the secrets to an engaging hyperlocal site — and the business models that can make this kind of site insanely profitable.

And on the Sites podcast, Jerod Morris addressed that enduring content question: How do you decide which content to charge money for and which to give away for free?

That’s the content for this week — have a fantastic weekend!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


better content is intentional at every stage of creationOne Ridiculously Easy Way to Enhance the Power of Your Blog Posts

by Stefanie Flaxman


editorial roundtableWhat’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team

by Sonia Simone


The Showrunner Podcasting Course Is Open (For a Limited Time)The Showrunner Podcasting Course Is Open (For a Limited Time)

by Jon Nastor


How to Conduct Not-to-Miss Podcast InterviewsHow to Conduct Not-to-Miss Podcast Interviews

by Jerod Morris & Jon Nastor


How to Build and Profit from a Hyperlocal Community SiteHow to Build and Profit from a Hyperlocal Community Site

by Sean Jackson


The Evolution of a Successful CopywriterThe Evolution of a Successful Copywriter

by Sonia Simone


How to Decide Which Content to Sell and What to Give Away for FreeHow to Decide Which Content to Sell and What to Give Away for Free

by Jerod Morris


How Data Journalist & Author of ‘Nabokov’s Favorite Word is Mauve’ Ben Blatt Writes: Part TwoHow Data Journalist & Author of ‘Nabokov’s Favorite Word is Mauve’ Ben Blatt Writes: Part Two

by Kelton Reid


Should You Take Over Your Boss’s Podcast?Should You Take Over Your Boss’s Podcast?

by Jerod Morris & Jon Nastor


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A Desert Island Paradise … and a Great Podcasting Course

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