Total Watch Time
Total Watch Time is likely YouTube’s #1 ranking factor.
What is Total Watch Time?
Total Watch Time (TWT) is the amount of watch time minutes that your video accrues.
You can see this metric in YouTube Analytics:
How can you optimize for TWT?
First, create long videos.
Let’s say you publish two videos:
Video A is 12 minutes. Video B is 4 minutes.
And on average, people watch about 40% of each video.
At the end of the day, Video A will have 3x the watch time of video B!
In fact, if you look at the results for competitive keywords, you’ll notice that the top-ranking videos are pretty darn long:
Second, create videos that maximize audience retention.
I’ll show you how to do that right now.
See more source :
Video SEO: The Definitive Guide
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