SEO stands for Search Engine Optimization, which is about
increasing the amount and quality of traffic to your website through organic
search engine results.
What goes into SEO?
Traffic quality. You can
attract all the visitors in the world, but if they come to your website because
Google tells them that you are the resource for the Apple computer when
actually you are the apple farmer then it is not is quality traffic. Instead,
you want to attract customers who are genuinely interested in the product you
offer.
The amount of traffic.
When you have the right people clicking through from those search engine
results pages (SERPs), the more traffic you get.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
How SEO works
You can think of a search engine as a
website you visit to type (or say) a question into the box and Google, Yahoo !,
Bing or whatever search engine you're using answers one way. Magically with a
long list of links to websites that can answer your question.
It's correct. But have you ever stopped to
consider what's behind those magical linked lists?
Here's how it works: Google (or whatever
search engine you're using) has a crawler that works and gathers information
about all the content they can find on the Internet. The crawler sends all
those 1s and zeros back to a search engine to create an index. That index is
then fed through an algorithm that tries to match all of that data with your
query.
Part O of SEO - optimization
- is where the people who write all that content and put it on their website
are reading that content and those sites up so search engines can understand
what they are. are seeing and users who come through search will love what they
see.
Optimization can take many
forms. It's everything from making sure your title tags and meta descriptions
are both informative and of the right length to pointing internal links to
pages you're proud of.
Learning
SEO
This section of our website
is here to help you learn anything you want about SEO. If you are completely
new to this topic, start from the very beginning and read the Beginner's Guide
to SEO. If you need advice on a particular topic, find out wherever it is right
for you.
Here is a general overview:
Building an SEO-friendly site
When you're ready to take
that SEO move, it's time to apply those SEO techniques to a website, whether
it's the new or old website you're improving.
These pages will get you
started with everything from choosing an SEO friendly domain name to best
practices for internal linking.
Content and related markup
A website is not really a
website until you have content. But content SEO has enough specific variables
that we have given it its own section. Start here if you are curious about
keyword research, how to write SEO friendly copy, and the kind of markup that
helps search engines understand what your content really is.
On-site topics
You have learned a lot about
topics on the website by delving into the content and related markup. Now it's
time to get technical with robots.txt info.
Link-related topics
Dig into everything you need
to know about the links from anchor text to redirects. Read this series of
pages to understand how and when to use nofollow and whether guest blogging is
really dead. If you're more interested in the link building aspect (working to
improve your site's ranking by earning links), head straight to the Beginner's
Link Building Guide.
Other optimization
Congratulations! You have
grasped the daily SEO insights and are now ready for some advanced topics. Make
sure all that traffic has the easiest possible conversion time with conversion
rate optimization (CRO), then move on to a micro level with local SEO or take
that website out. global with international SEO.
The
evolution of SEO
Search engine algorithms
change frequently and SEO tactics evolve in response to those changes. So, if
someone is giving you SEO advice that doesn't feel right, check out the
specific topic page.
Some Social Media Channel for doing SEO:
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