With everything that has to be managed in a hotel sales office it's nice to know that you can keep all of your video marketing pieces in one easy to access and easy to use place. There are a few programs out there that you can use to accomplish this, you create, store, manage and distribute all of your website or social networking videos from one place.
You have the ability to track the clicks and results of your marketing efforts so you can see what is working. See who, where and when people responded to your efforts to get their attention. Are the videos on your homepage getting played? Are the videos from your events page or banquet / meeting room configurations page getting noticed? Are your videos subject to distractions from sites like YouTube? It's possible to make invitations with videos and do not have to employ constant contact, evite or similar platforms to accomplish this. Having videos of your property for marketing is just the tip of the iceberg. Imagine a prospect having the ability to see the sales person they are dealing with. Have a stock video of yourself or the staff saying something like ... "It was nice speaking to you earlier today, I look forward to working with you and if I can answer any more questions, please call or email me." This also works well when cold calling / prospecting outside of the office.
Get back to your office after hours of rejection at the reception desks you've encountered and fire off a video email to all of the office / travel managers you were unable to see, but you were able to get their business card. It goes something like this ... "Hello, I'm Jay salesperson from the five seasons hotel, I'm sorry I missed you at the office earlier today (I left my card at the desk) I wanted to introduce myself and invite you to come and tour our hotel and enjoy lunch. I've included a few videos or our rooms to give you an idea of the exciting changes that we have made here.
Connect again with customers who you have not seen in a while. "Hello, it's Jay, I just wanted to thank you for your business and I hope you can come by for lunch and a quick tour of our renovated rooms." Bring a guest. The power of this type of communication is irresistible. Never before have salespeople been as empowered as they are in this age of the internet. Use it to your advantage and reap the rewards.
Source link :
Keep Your Video Marketing Collateral in One Place
0 comments:
Post a Comment