Do Facebook ad's work? If you are asking whether people click on them, yes they do. If you're asking if as many people click on them as other ads, such as Google AdWords, the answer is probably not. But there's a good reason for that. People who search for something on Google are much more likely to be actively looking to buy something; that's why they're searching. On Facebook, the ads are less likely to catch a person at just the right time to make them want to click.
Does that mean Facebook ad's are ineffective? No, it just means that your advertisement will need to be shown to a lot more people before someone will click on it. The way to judge the effectiveness of an advertisement is by the profits generated, not by the click-through rate.
Why do so many marketers give Facebook a bad review? Many marketers review their ad campaigns in terms of the number of people who click on the ads, but if you are paying for advertising by the click, it does not matter. All that really matters is wherever you are making money.
How do you determine whether an advertisement is effective? If you are selling a product, this is fairly easy. You need to review your sales data to determine how much profit you made compared with the cost of the advertising. If you find that you spent $ 50 in advertising to make a profit of $ 100, then you know the advertisement was effective. You then need to decide whether the amount of profit was enough to justify the time and effort required to produce it.
How do you make your ad's more effective? You can improve the performance of your Facebook advertising by comparing the results from different ad's and running only those that produced the highest amount profit per click. To do this, you'll need to run several advertisements and review the results from each campaign.
Reference source :
Facebook Ad's Review
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