These days, owning a business means you have to have an online presence. And with the success of social media outlets, businesses everywhere are doing what they can to get more online sales.
Many business owners understand the importance of expanding their options when it comes to capturing more business. In addition to the sales they generate from their brick and mortar business, there's a huge market for sales on the Internet. And with the explosion of social media, there are more opportunities than ever. Discover how to use Facebook Ads to your advantage.
Know Your Audience
One of the biggest problems people encounter when seeking to advertise on the Internet is the fact that they do not know their audience. Many social media users are between the ages of 18 to 34 and it's important to understand what is attractive to this audience. If the product you're selling focuses on the baby boomers, then you may not have any success when trying to use Facebook ads. In fact, you may need to go a completely different route since many of your customers may not get online as much or at all.
Choose The Right Images
Since there are numerous people competitive for traffic and business online, it's important that you stand out when trying to use Facebook ads to generate sales. If you know your audience, this can help you choose the right images for your advertisement. For instance, if your business focuses on selling binoculars, you would not want to include an image of a t-shirt in your placement. Also, it's essential for your images to really pop and catch the attention of the reader. This means, you could do things such as add a background or border that is in a vibrant color and contrasts with the colors on the page. Also, to figure out what works and what does not, it's mandatory that your test and re-test different ads with different colors and sizes.
Keep Keywords in Mind
When trying to reach customers, it's necessary to keep the right keywords in mind. Your keywords should be specific to your audience. Also, in addition to specific keywords, do not forget to zero in on themes related to your keywords. You can generate more clicks to your Facebook ads if you are sure to include words that are similar to your topic. For instance, if you sell wine glasses, you may focus on other keywords such as vineyards, entertaining or discount bottles of wine. This way, your audience will be drawn in since all these topics may be of interest to a person that's looking for nice wine glasses.
Consistently Update Your Advertisements
No matter how you advertise, when people continuously see the same thing, they tend to get bored or overlook the advertisement all together. The same goes for when you are trying to have success with Facebook ads. It's vital that you change images and update copy on a regular basis so you can continue to gain potential customers' attention. One of the best things to do is to rotate your advertisements every few days to keep them fresh and help generate more clicks. If an advertisement is in the same place too long, many visitors ignore it or have a blind eye towards it.
Origin soruce :
Facebook Ads: How to Make Them Work for Your Business
0 comments:
Post a Comment