We've all heard about the marketing statistics and seen the rapid growth of YouTube on the internet. Here are some interesting statistics followed by 7 marketing strategies and tips.
YouTube Traffic
60 hours of video are uploaded every minute to YouTube, or one hour uploaded to YouTube every second and more than 4 billion videos are viewed a day on YouTube
Over 800 million unique users visit YouTube each month
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
Are you convinced yet?
Let's face it, we'd much rather watch and listen than scroll and read. A quality presentation of your company, product or service works for you 24/7.They can be embedded on websites, blog sites and posted across a multitude of social media websites.
Get started with a video marketing with these 6 Video Marketing Strategies
- Find a quality production company in your local market that can produce professional quality marketing videos.
- Once you have a finished product you can upload it to your YouTube channel, Vimeo and other sites.
- I discourage home video production for a business as a poor quality video can do more damage than good. We're talking about a video representation of your business and you only get one chance to make a quality first impression.
- Video SEO - just posting your videos is not enough; they need to be properly optimized for YouTube searches and Google video searches. Remember - YouTube is the # 2 search engine, Google is # 1 AND Google owns YouTube. This is where a good quality internet marketer with video marketing experience can be very helpful. Use keywords for your business and market area in your video title, description and tags.
- Embed your marketing videos on your website. This helps the search engine optimization (SEO) of your website as well as the video for searches on YouTube and Google. Also embed them on your blog site if you have one as well as post on your company's social media pages.
- If you embed a video on your website I recommend that you not have it set on autoplay. That can be very annoying and you run the risk of visitors leaving the website. If the information in the video is of interest to the website visitor, and the title and text above and below represent the content well enough, interested web visitors will click play and watch.
- Integrate Mobile Marketing Strategies like Quick Response (QR) codes and Text Marketing by linking to your video or a mobile landing page with your video embedded on it.
The next best thing to being there in person is having a well represented professional presentation of the products and services your company offers. Professional production can be expensive but if done correctly can produce a big return on your investment by working for you 24/7.
Do the above and you've made a great start to a successful video marketing campaign for your business.
If you have questions or comments about video marketing strategies visit our website.
Source by Dave Rider
Read more source :
7 Strategies for Video Marketing Success
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