
Your website is the face of your company online. And if you're solely selling online, then that face is all there is.
You need to make that face a smiling one.
There's no real difference between your ecommerce website and a brick-and-mortar retailer. In both cases, first impressions count. You want your website to be clean and modern, just as you would with a real-world business. You want your products to be organized nicely, modelled nicely, and...