I don't know if you've seen the member count for Facebook or Twitter lately, but it's in the hundreds of millions and that means there are a lot of people out there you can directly contact with these tools. At first, it might seem a little silly. After all, most people use Facebook or Twitter to keep up with their friends, so they're probably not keen on being recruited or marketed to. But, when you take into account the thousands if not millions of companies already using clever marketing tactics on the site, why shouldn't we be able to do it too?
Some Rules to Keep in Mind
After some thorough research on the matter and a fair bit of trial and error myself, I can attest that there are a good number of regulations in place to minimize direct marketing of products to your fellow social marketers. What does this mean? It means not to be too invasive about what you do.
Facebook especially frowns on direct marketing between friends. It's why they created Pages for businesses and their advertising platform. These tools are great by themselves in my opinion and if you have a business front to sell products through, I recommend setting up a page and using the advertising feature (if PPC is in your budget).
On the Twitter side of things, you're going to find that there are far fewer regulations (though Twitter is working on fixing that). You can setup a Twitter profile that's named "MLM Marketer" and you can directly approach people as leads, but you have to be careful because they are cracking down on anyone that tries to add hundreds of followers a day or that spams their feed repeatedly.
How I Would Use Social Networks
Social networks are a good chunk of work - I'll admit it. You need to maintain a friend list, build a following, and offer them something useful so that they are willing to come on board.
But, with all that said, you can get quite a bit done with these tools. They are great for keeping in touch with your prospects or your existing business associates, since most people have a Facebook profile and a Twitter account (even those that don't use them). Twitter is fantastic for sending mass updates to your followers - the people who are interested in what you have to offer.
Marketing with these tools directly may be a little tough, but even if all you do is keep in touch with your leads and fellow marketers, they are incredibly valuable tools that should be on your bookmark lists at all times.
Origin soruce :
It’s Time to Do Some Social Marketing
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