Most people think of content marketing as blog posts. However, experts highly emphasized that this is just one of the many types of content that can help you in establishing your brand as a thought leader within your industry and in attracting new leads. If you diversify the content that you share, you will certainly attract different people with various needs.
Types Of Content Marketing
Blog Posts - If you vary the lengths as well as the types of blog posts, there is a greater possibility that you will attract more people. There are some posts that are great at 400-600 words while some need more in-depth content. If you are capable of writing a 2,000-word article, make it useful and informative. Also, consider writing one or two of these every month. Some of the types of posts you can write will include product reviews, lists, how-to, rounds of your best posts, tips, and interviews.
E-books & White Papers - Turning your blog posts into an e-book or white paper is a great tool for getting email sign-ups. Also, this approach can support a certain type of client having a particular problem.
Videos - This is another great way of freshening up your content marketing strategy. Consider posting videos on different social media networks, email or blog. This will help increase your reach. Also, you can make use of video applications to break out the traditional talking head video - this can also make it more appealing to audiences using such apps. Interviewing someone at a conference, highlighting a new product or service, and taking viewers on a behind-the-scenes tour of your office are some of the great ideas for your videos. You will not actually need expensive video equipment to do this. You just have to learn how to optimize your video.
Infographics - Today, content marketing is not just about written words. Infographics is a visually interpreted data that is very appealing to visual learners. Bear in mind that not all people love to read. In fact, most individuals prefer to digest it in another format. For dry data, transforming it into an infographic is indeed a smart strategy for attracting many Web users.
Guest Blog Posts - If you publish your content on other established blogs, your brand's reach will expand. Experts emphasized that guest blogging works effectively if you establish long-term relationships as well as contribute on the site sending you traffic on a regular basis.
Consider implementing one or more of these strategies into your current efforts and see how it can help your business succeed. It would also be wise for you to enroll in the right content marketing training today.
Reference source :
5 Different Content Marketing Types
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