LaterPay offers first paywall platform for AMP pages

AMP (accelerated mobile pages) is designed to deliver publishers’ pages quickly on mobile devices, but the stripped-down format lacks functionality in some areas. This week, the German-Swiss online payment infrastructure provider LaterPay is releasing what it says is the first AMP-enabled paywall and subscription platform, called AMP Access. While there are other custom solutions, such as from The Washington Post, LaterPay CEO and founder Cosmin...

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How to choose the right customer data platform

Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data. Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems: Channel-centric tools like email services, ads, web analytics, mobile apps and so on. Databases or Data Warehouses that store various data sets...

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Google audiobooks, local spam & SEO metrics

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Source link Source link : Google audiobooks, local spam & SEO metric...

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My 12 most important SEO metrics to monitor

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools. But...

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Law firms spamming Google My Business: Don’t trust them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam (or worse) in the legal industry. If you’re an attorney or a marketing agency that works with attorneys, this article is for you. Personally,...

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Google book search now includes audiobook results

Google has added an audiobook option to its book search feature. Now, if you search for a specific book title, the Google book search feature includes an “Audiobook” button under the “Get Book” tab that will display different audiobook platforms offering the title. The book search update was announced via the following tweet: Have audiobook, will travel. Book the perfect holiday road trip read with new audiobook options, now in Search. http://pic.twitter.com/GHPmAaDWjX —...

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What are sitelinks and how can I get them?

Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information. However, since then, Google has made a change to the way that Search Console handles sitelinks, making our invaluable...

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Focus your efforts in areas that deliver results

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics. Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites at Bowler Hat is the...

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Google donate in search, Google Doodle & SEO SWOT

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Source link Read more source : Google donate in search, Google Doodle & SEO SWO...

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Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist

Today’s Google doodle is a callout to British horticulturist and garden designer Gertrude Jekyll. Google says that Jekyll was born on this date 174 years ago in London and spent most of her life in Surrey, England, planting enchanting gardens. “As a student, she took inspiration from the landscapes of English Romantic painter J.M.W. Turner, capturing the seasons, the light, the textures, and the hues of every growing thing on her canvases,” writes...

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Google adds a donate button directly into search for US-based nonprofits

As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations like Direct Relief, you’ll be able to make a donation straight from the search results page. In the example above, the screen shot to the...

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6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit of a tech hipster)? Believe it or not, there are a number of other search engines out there, still crawling...

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