The Best Defence is a Good Offence
The best way to ensure that a fake review won’t be detrimental to your business is having a solid reputation management strategy in place. Building up your positive reviews by encouraging loyal and happy customers to leave you an online review is an easy way to mitigate the risks of receiving a fake review, and showcase how awesome your business is.
Simple and Effective Ways You Can Grow Your Online Reviews:
1. Customer Feedback
Sometimes we are blinded by the allure of those shiny review stars, but before you start asking all your customers for a review, have you checked in with them to see how they are feeling about your service or product? Reviews are the outcome of great customer service, so how is yours stacking up?
There are so many opportunities for you to obtain customer feedback, here are eight easy ways to help get you started.
2. Monitor Your Brand Mentions
Stay on top of what people are saying about your company. Any solid reputation management plan includes monitoring what people are saying and engaging with your audience.
Start by setting up Google Alerts, it takes no more than 10 minutes. Add alerts for your brand name, website, CEO, and keywords. There are also a bunch of applications in the market that can help you with monitoring social mentions, building brand awareness, and reviews. Examples would be Mention, Moz’s Fresh Web Explorer, Brandwatch, Sprout Social, and TalkWalker.
You don’t have to review your alerts every day, but schedule a small block of time once a week to review the alerts and stay on top of what people are saying about your business.
3. Start Asking For Reviews
Having a solid review strategy in place is a great way to combat a fake review. Receiving consistent reviews builds up your review numbers, and provides a more complete picture of how your company truly operates.
The best way to build up your online reviews is to make asking a part of your daily operating practices, and knowing that you will have to ask a lot of customers before one will leave a review. It’s nothing personal, life is busy and just because a customer doesn’t leave a review immediately, doesn’t mean they never will.
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How to Remove Fake Google Reviews
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