Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? Leading SEO and content performance platform BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between...

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Google Shopping gets top spot impression share & product diagnostics reporting

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and Local Inventory ads appear in the first spot on mobile and desktop. Google says that during...

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What is a Local Citation?

The more places your business information appears online, the more prominent your business appears to Google. It makes sense. If the search engine algorithms see that your business is mentioned on hundreds of websites, compared to competition that is only listed on a few dozen, this can make you seem like a more popular business, and give you a boost in the rankings. Not All Citations Are Created Equal So what makes a citation great for a local business? There is huge variation in the value of different citations. A mention of your business’ name,...

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[Report] Who owns the flights market in search?

Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search terms with the most commercial opportunity over the last four years, and trended to reveal demand peaks...

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Google local pack mentions, Google Shopping reports & PPC evals

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Source link Read more source : Google local pack mentions, Google Shopping reports & PPC eval...

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How to Rank in Cities Where you Don’t Have an Address

Targeting local organic results for areas you serve outside of your current location requires creating well thought out and planned city landing pages. If you invest time and energy into building an awesome, informative, and relevant page, then you have the chance to earn solid traffic and drive leads without having to open a physical location in these cities. The city page strategy is nothing new, however, it is often overlooked, or is executed poorly by some businesses (and consultants), which can lead to underwhelming results. In light of this...

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Essential eCommerce SEO Strategies To Boost Sales!

Follow our essential eCommerce SEO strategies to boost sales, and believe me you will not regret it. Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. I read somewhere that there are about an estimated 110,000 English language eCommerce sites, in Alexa’s top One Million sites. Given...

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Serf The Web With Google & Facebook Today!!!

At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire sessions at SES conferences on how to get listed & people would even recommend using #1AAA-widgets.com styled domains to alphaspam listings to the...

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